Events and Seminars

Balancing appropriate creative and commercial strategies with best legal practice is central to a successful IP licensing programme.
Four acknowledged experts will share their latest insights and experience of building branded businesses through licensing IP rights:

• Drafting licence agreements
• Avoiding EU competition issues
• Controlling sublicensees
• Case study 1: creating and commercialising IP in TV, film and entertainment (incl. Bob the Builder)
• Case study 2: building a successful sports brand through licensing (Manchester United)

Why attend this seminar?

1. Find out from Tom Howgate how licensing supported the global expansion of the Manchester United brand

2. Hear from Tim Collins about the complexities of entertainment IP and the development of Bob the Builder at HIT Entertainment

3. Stay current on the key legal issues from senior practitioners Simon Chalkley and Jeremy Dickerson

4. Meet speakers and fellow delegates from ITMA and LES informally after the close

Programme

• 2.00pm – 2.15pm
  Registration
• 2.15pm
  Introduction 
  Mark Wilson, LES Britain & Ireland President
• 2.15pm – 2.50pm
  Drafting Licence Agreements – Legal considerations and good practice
  Jeremy Dickerson, Burges Salmon
• 2.50pm – 3.25pm
  The EU Legal perspective – how to avoid problems with competition law and keeping control of sublicensees
  Simon Chalkley, Redd LLP
• 3.25pm – 3.40pm
  Break
• 3.40pm - 4.15pm
  Licensing of image rights – considerations and potential problems
  Tim Collins, Head of Commercial Development for Children's Entertainment , DC Thomson

  Tim Collins of DC Thomson will talk about the complex journey from creation of a TV, film or publishing-based character to turning it into a global phenomenon. He will illustrate this session with characters well known to the audience. Tim has for many years been involved in the development and exploitation of film and TV intellectual property.  He worked for Universal Studios in the mid 1990’s, set up HIT Entertainment’s in-house licensing operation in 1998, and worked at DreamWorks and Endemol.
  

• 4.15pm – 4.50pm
  How to build a successful sports brand through licensing - the story of Manchester United FC’s global brand.
  Tom Howgate, Founder, Fluid Sports Ltd

  Tom Howgate, former Head of Licensing at Manchester United, will discuss the recent history of the global expansion of the Manchester United brand at a Licensing level, discussing the ups and downs of the journey and the lessons that were learned along the way.

• 4.50pm – 5.00pm
  Summing up and conclusion Maggie Ramage, ITMA President
  
• 5.00pm – 6.00pm
  Drinks reception and nibbles

About LES B&I and ITMA

The Licensing Executives Society is the society for professionals interested in the licensing of intellectual property rights and transfer of technology. Our members are mostly business oriented and include industrial managers, scientists, engineers, academics, public officials, accountants, lawyers, patent and trademark attorneys and consultants. The Society provides unique opportunities for multidisciplinary education and networking, locally and, through affiliation to the international umbrella organization (LESI), globally.
For further information, please visit www.les-bi.org

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The Institute of Trade Mark Attorneys, which was founded in 1934 promotes high standards of training, qualification and continued learning in order to ensure that the Trade Mark Attorney profession is able to undertake on behalf of clients, large and small, all of the work associated with securing and protecting trade marks and other intellectual property rights, for example registered designs, both in the UK and abroad.
For further information, please visit www.itma.org.uk

The Royal Institute of British Architects
66 Portland Place, London, W1B 1AD, UK

The Grade II listed building of historical and architectural importance is one of the very first examples of 'modern' architecture to be so recognised and is the present headquarters of the Royal Institute of British Architects, opened on 8 November 1934 by King George V and Queen Mary, was designed by G Grey Wornum CBD FRIBA (1888-1957), who won the competition that attracted 284 entries.

Contact
If you have any questions or queries, please contact Jennifer Kirkcaldy, LES Administration Office
Tel: +44 (0)1355 244966
Fax: +44 (0)1355 249959
Email: les@northernnetworking.co.uk