What's in a Name? - Find out in Stirling on Thursday 9th June

ITMA – the Institute of Trade Mark Attorneys - will be exhibiting at the free Business Advice Open Day at the Andrew Miller Building of the University of Stirling, on Thursday 9 June between 9.30 and 4.30.

Words, names, product and package shapes, sounds and smells can all be trade marks. Discover the various forms of trade marks – the mark that distinguishes your goods or services from others – and hear all about the world of trade marks.

Why bother with a trade mark at all? Ask that of Coca Cola, McDonalds, Nike, and millions of other companies all around the world, and they will tell you it’s one of their greatest assets; worth thousands, millions, even billions of pounds.

And if you think it’s only for big companies, just think where they started – from little Acorns do giant Oaks grow. You expect your new business to succeed. Your name; your identity, is all part of that and as you grow, so too will the value of your trade mark.

Come and talk to us to find out what you need to do to protect these valuable assets and how ITMA can help. At least you should be aware of the world of trade marks and what they can mean to you.

For instance, did you know that registering your name at Companies House does NOT give you any trade mark protection? And did you know that it could cost you a lot of money and heartache to ignore trade mark issues?

Probably not - so come and find out how you can avoid or minimise those dangers. It could save you money as well as setting your business off on the right track!

NOTE FOR EDITORS

1. The Institute of Trade Mark Attorneys (ITMA) is the UK body dedicated to the protection of trade marks. It has over 1,600 members and is one of the few professional bodies of practitioners concerned primarily with trade mark matters throughout the world. More information is available on the ITMA website at: www.itma.org.uk.

2. For information about the Business Advice Days programme visit www.businessadviceday.co.uk.

Press and interview enquiries to Ken Storey, PR Manager, Tel: 020 8941 6079 or Mobile 07710 434 507