What's in a name? Find out at the NEC on 2 & 3 June

ITMA – the Institute of Trade Mark Attorneys - will be on Stand 722 at the Business Startup Exhibition at the NEC on 2nd & 3rd June to tell you all about the world of trade marks.

Is it a bird, is it a plane - is it a word, is it a sound? It might very well be a trade mark, so discover the various forms of trade marks – the mark that distinguishes your goods or services from others.

Why bother with a trade mark at all? Ask that of Coca Cola, McDonald’s, Nike, and millions of other companies all around the world, and they will tell you it’s one of their greatest assets; worth thousands, millions, even billions of pounds.

And if you think it’s only for big companies, just think where they started – from little Acorns do giant Oaks grow. You expect your new business to succeed. Your name; your identity, is all part of that and as you grow, so too will the value of your trade mark.

Come and talk to us to find out what you need to do to protect these valuable assets and how ITMA can help. At least you should be aware of the world of trade marks and what they can mean to you.

We also explain what it can cost you to ignore trade mark issues!! Yes – it can cost you hard cash - so come and find out how you can avoid or minimise those dangers. Stand 722 could save you money!

NOTES FOR EDITORS

1. The Institute of Trade Mark Attorneys (ITMA) was established in 1934 as the professional body representing those persons qualified to act for the owners of trade mark and allied intellectual property rights (in particular, registered designs) both nationally and internationally. It now represents the vast majority of UK registered trade mark agents and all UK Trade Mark & Design Litigators.

2. Currently ITMA has approximately 500 practising members; it also extends associate membership to professionals in related fields of law and overseas membership to foreign trade mark attorneys. Its total membership (all classes) is about 1600 members, primarily located in the United Kingdom and Europe, but also in more than 50 other countries.

3. ITMA is regularly consulted by UK government and by international bodies when questions affecting trade mark and allied intellectual property rights arise. It has regular meetings with the UK Patent Office, the Community Trade Marks Office (OHIM), the World Intellectual Property Organisation (WIPO) and other sister organisations in Europe and beyond.

Press Enquiries to Ken Storey, PR Manager, Tel: 020 8941 6079 or Mobile 07710 434 507.