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What's in a name? Find out in Peterborough on 10th October 2006

3 October, 2006

If you have ever wondered what trade marks mean in the business world, you will soon have a chance to find out.

ITMA – the Institute of Trade Mark Attorneys - will be exhibiting at the free Business Advice Open Day at the Marriott Hotel, Lynch Wood, Peterborough on Tuesday 10 October between 9.30 am & 4.00 pm.

Words, names, product and package shapes, sounds and smells can all be trade marks. Discover the various forms of trade marks – the mark that distinguishes your goods or services from others – and hear all about the world of trade marks.

Why bother with a trade mark at all? Ask that of Coca Cola, McDonalds, Nike, and millions of other companies all around the world, and they will tell you it’s one of their greatest assets; worth thousands, millions, even billions of pounds.

And if you think it’s only for big companies, just think where they started – from little Acorns do giant Oaks grow. You expect your new business to succeed. Your name; your identity, is all part of that and as you grow, so too will the value of your trade mark.

Come and talk to us to find out what you need to do to protect these valuable assets and how ITMA can help. At least you should be aware of the world of trade marks and what they can mean to you.

For instance, did you know that registering your name at Companies House does NOT give you any trade mark protection? And did you know that it could cost you a lot of money and heartache to ignore trade mark issues?

Probably not - so come and find out how you can avoid or minimise those dangers. It could save you money as well as setting your business off on the right track!

1. The Institute of Trade Mark Attorneys (ITMA) was established in 1934 as the professional body representing those persons qualified to act for the owners of trade mark and allied intellectual property rights (in particular, registered designs) both nationally and internationally. It now represents the vast majority of UK registered trade mark agents and all UK Trade Mark & Design Litigators.

2. Currently ITMA has approximately 500 practising members; it also extends associate membership to professionals in related fields of law and overseas membership to foreign trade mark attorneys. Its total membership (all classes) is about 1600 members, primarily located in the United Kingdom and Europe, but also in more than 50 other countries.

3. ITMA is regularly consulted by UK government and by international bodies when questions affecting trade mark and allied intellectual property rights arise. It has regular meetings with the UK Patent Office, the Community Trade Marks Office (OHIM), the World Intellectual Property Organisation (WIPO) and other sister organisations in Europe and beyond. For more information visit

4. The Business Advice Days programme is the largest, cross government business support roadshow of its kind, dedicated to providing free information and support to business. It is organised by HM Revenue & Customs. For more information visit

Press and interview enquiries to Ken Storey, PR Manager, Tel: 020 8941 6079 or Mobile 07710 434 507.

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